Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more prominent in search results. Google examines hundreds of factors to determine which sites are relevant to a particular search. The information is then compiled to create results for searches. The top-ranked sites are determined by an algorithm in relation to relevancy, importance and link populatility. Optimizing a website’s digital footprint can boost its prominence, relevancy and link popularity and lead to higher search results.
The goal of SEO Optimization is to increase website traffic by increasing its rank in organic search results. The goal of SEO is to rank in the first page of Google’s search results. To achieve this, you must know your audience. Since search engines are the most popular method of finding content on the internet It is essential to have a well-constructed SEO strategy in place to boost traffic to your website. However it is true that not all search engines are created equal. You should understand the needs of your targeted audience and apply the strategies above to improve your site’s rank in organic results of search engines.
Local SEO focuses on geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO improves local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intent to purchase online, it is easier to rank high for local searches. Local SEO is also completely free. Nearly 30% of Google searches go to the first page, so landing on the first page of results can have a major impact on your bottom line.