Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google examines hundreds of factors to determine which sites are relevant to a specific search. The data is then compiled to produce search results. Top-ranking sites are determined by an algorithm in relation to relevancy, importance and link populatility. By optimizing a website’s online footprint, it can influence its relevancy, prominence and link populatility, and result in better search results.
Search Engine Optimization seeks to boost the traffic to websites through organic results from search. SEO’s goal is to rank in the first page of Google’s search results. To do this, you must understand your target audience. Search engines are the most frequent method to locate online content. It is essential to have a solid SEO strategy to boost your website’s traffic. However there are many different search engines and not all are equal. You should understand the needs of your target audience and apply the strategies above to improve your website’s position in organic search results.
Local SEO is focused on the geographic aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO increases website visibility and foot traffic to brick-and-mortar businesses. Because there is less competition for keywords that have online purchasing intent, it is easier to rank high in local searches. Local SEO is also free. Nearly 30% of Google searches end up on the first page of results, so landing on the first result page can be a significant factor in your bottom line.