Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more prominent in search results. Google considers hundreds of factors to determine the websites that are relevant to a specific search. The information is then combined to produce results for searches. The top-ranked websites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing a website’s digital footprint can boost its relevancy, prominence and link populatility. This can increase the number of search results.
Search Engine Optimization seeks to boost the traffic to websites through organic results of searches. The goal of SEO is to be on the top spot of Google’s search results. To get there, you must to know your audience. Because search engines are the most used method of finding online content, it is crucial to have a well-constructed SEO strategy in place to increase the amount of traffic that your website receives. Search engines aren’t all created in the same way. To improve your site’s ranking in organic results, you should first know your audience.
Local SEO is focused on the geographic aspects of search queries. Its goal is increasing visibility and organic traffic to local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords with intention to buy online it is much easier to rank high for local searches. Local SEO is also free. About 30% of Google results are on the first result page, so landing on the first result page can have significant impact on your bottom line.