Washington Dc Search Engine Optimization

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. The information is then combined to produce results from searches. The algorithm that considers relevancy, prominence, and link populatility determines which sites have the highest rankings. Optimizing a website’s digital footprint can improve its prominence, relevancy and link popularity and result in better search results.

Search Engine Optimization seeks to boost the traffic to websites through organic results of searches. SEO’s goal is to rank on the first page of Google’s search results. To achieve this, you need to know who your customers are. Search engines are the most used method of finding online content. It is essential to implement a well-constructed SEO strategy to boost the amount of traffic to your website. Search engines are not all created in the same way. You should understand the requirements of your intended audience and apply the strategies above to increase your site’s ranking in organic search results.

Local SEO concentrates on the geographic aspects of search queries. It aims at increasing organic traffic and visibility to local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. Because there is less competition for keywords that have intention to buy online it is simpler to rank high for local searches. Additionally local SEO is completely free. Nearly 30% Google results are on the first result page, so landing on the first page can be a significant factor in your bottom line.