Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing the visibility of a website by making it more prominent in search results. Google considers hundreds of factors to determine the websites that are relevant to a specific search. The information is then compiled to produce results from searches. The algorithm that evaluates relevancy, prominence, and link populatility determines which websites rank highest. By optimizing a website’s digital footprint, it can affect its relevancy, prominence and link populatility, and result in higher results in search results.
Search Engine Optimization aims to increase website traffic through organic results of searches. The aim of SEO is to rank in the top position of Google’s search results. To achieve this, you need to know who your customers are. Since search engines are the most well-known method of finding content online, it is crucial to have a sound SEO strategy in place to boost traffic to your website. However there are many different search engines and not all are equal. To increase your site’s rank in organic search results, it is important to be aware of your audience.
Local SEO focuses on geo-related aspects of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. Because there is less competition for the keywords with online purchasing intent, it is easier to rank high in local searches. Additionally, local SEO is free. About 30% of Google searches are directed to the first page, so landing on the first page of results can have a major impact on your bottom line.