Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing websites to make them more visible in search results. Google examines hundreds of factors to determine which websites are relevant to a particular search. The information is then compiled to form results from searches. The algorithm that evaluates relevancy and prominence as well as link populatility determines which websites rank highest. Optimizing a website’s digital footprint can improve its relevancy, prominence, and link populatility and increase the number of search results.
The purpose of SEO Optimization is to boost website traffic by increasing its position in organic search results. The goal of SEO is to be on the first page of Google’s search results. To achieve this, you must know your target audience. Because search engines are the most well-known method of finding content on the internet It is essential to have a sound SEO strategy in place to increase traffic to your website. Search engines aren’t all created equal. To increase your site’s rank in organic results, you must first know your audience.
Local SEO focuses on the geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with online purchasing intent it is much easier to rank highly for local searches. Furthermore, local SEO is free. Nearly 30% Google results are on the first result page and so being on the first page can be a significant factor in your bottom line.