Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. The information is then compiled to create results from searches. The top-ranked websites are determined by an algorithm by evaluating relevancy, prominence and link populatility. By optimizing a website’s digital footprint, it can influence its relevance, prominence, and link populatility, which can result in better results in search results.
Search Engine Optimization is a strategy to increase the traffic to websites through organic search results. SEO’s goal is to rank in the top spot of Google’s search results. To achieve this, you need to know who your customers are. Search engines are the most frequent method to find online content. It is important to implement a well-constructed SEO strategy to boost your website’s traffic. Search engines are not all created equal. To improve your site’s ranking in organic results, it is important to understand your target audience.
Local SEO is focused on the geographical aspects of search queries. It aims at increasing visibility and organic traffic to local businesses. Local SEO enhances local site visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with intention to buy online it is much easier to rank high in local searches. Additionally local SEO is free. Nearly 30% Google searches land on the first result page which means that landing on the first page can have a significant impact on your bottom line.