Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more prominent in search results. Google considers hundreds of factors to determine the websites that are relevant to a specific search. The information is then compiled to form results from searches. Top-ranking sites are determined by the algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a site can boost its prominence, relevancy and link populatility. This can increase the number of search results.
The goal of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to get on the first page of Google’s search results. To achieve this, you need to know your audience. Search engines are the most used method to find online content. It is crucial to have a sound SEO strategy to boost the amount of traffic to your website. However there are many different search engines and not all are equal. To boost your site’s position in organic search results, you should first be aware of your audience.
Local SEO focuses on the geo-related aspects of searches and aims to improve visibility and organic traffic for local businesses. Local SEO can increase the visibility of websites and foot traffic to brick-and mortar businesses. It is easier to rank highly for local searches due to the fact that the competition is less than for keywords with online purchase intent. Additionally local SEO is completely free. About 30% of Google searches end up on the first result page which means that landing on the first page could have significant impact on your bottom line.