Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving a website to be more prominent in search results. Google evaluates hundreds of different factors to determine which sites are relevant to a specific search. This information is then combined to form results for searches. Top-ranking sites are determined by an algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a site can increase its relevance, prominence and link popularity and increase the number of search results.
The objective of SEO Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. SEO’s goal is to rank on the first page of Google’s search results. To do this, you must know your intended audience. Since search engines are the most used method of finding content on the internet, it is crucial to have a solid SEO strategy in place to boost the number of visitors to your site. However there are many different search engines and not all are created equal. You must be aware of the needs of your target audience and use the techniques above to increase your website’s position in organic search results.
Local SEO is focused on the geographic aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for the keywords with intent to purchase online it is much easier to rank highly for local searches. Local SEO is also completely free. Nearly 30% Google searches land on the first page of results which means that landing on the first page can have significant impact on your bottom line.