Small Business Search Engine Optimization

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a particular search. The data is then compiled to create search results. The algorithm that takes into account relevancy as well as prominence and link populatility determines which websites have the highest rankings. By optimizing a website’s digital footprint, it can influence its prominence, relevancy and link popularity, and will result in higher rankings in results in search results.

The purpose of Search Engine Optimization is to increase website traffic by increasing its rank in organic search results. The goal of SEO is to rank in the top spot of Google’s search results. To get there, you must to understand your target audience. Search engines are the most popular method to locate online content. It is important to have a sound SEO strategy to boost your website’s traffic. However it is true that not all search engines are created equal. You must be aware of the requirements of your intended audience and employ the techniques above to boost your site’s ranking in organic results of search engines.

Local SEO concentrates on the geographical aspects of search queries. Its goal is increasing visibility and organic traffic to local businesses. Local SEO improves local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intention to buy online it is much easier to rank high for local searches. Local SEO is also completely free. Nearly 30% of Google searches end up on the first page of results and so being on the first page could have a significant impact on your bottom line.