Small Business Search Engine Optimization Tools

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving the visibility of a website by making it more prominent in search results. Google examines hundreds of factors to determine which sites are relevant to a particular search. The information is then compiled to produce search results. The algorithm that takes into account relevancy, prominence, and link populatility determines which websites rank highest. Optimizing the digital footprint of a website can boost its relevance, prominence and link popularity and lead to higher search results.

Search Engine Optimization aims to increase website traffic through organic search results. SEO’s goal is to rank on the first page of Google’s search results. To achieve this, you need to know who your customers are. Because search engines are the most well-known method of finding content on the internet, it is crucial to have a sound SEO strategy in place to increase the amount of traffic that your website receives. Search engines aren’t all created in the same way. To improve your site’s ranking in organic search results, you must first understand your target audience.

Local SEO concentrates on the geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and boosts foot traffic to brick and mortar businesses. It is easier to rank high for local searches due to the fact that the competition is less than it is for keywords with online purchasing intent. Additionally local SEO is free. About 30% of Google results are on the first page of results, so landing on the first result page can have significant impact on your bottom line.