Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more visible in search results. Google examines hundreds of different factors in order to determine which websites are relevant to a specific search. The information is then combined to create search results. The algorithm that considers relevancy as well as prominence and link populatility determines which websites rank highest. By enhancing a website’s digital footprint, it can influence its relevance, prominence, and link populatility, and result in higher search results.
Search Engine Optimization is a strategy to increase the traffic to websites through organic search results. SEO’s goal is to get on the first page of Google’s search results. To achieve this, you need to know your audience. Because search engines are the most popular method of finding content on the internet and content, it is vital to have a well-constructed SEO strategy in place to boost the number of visitors to your site. However it is true that not all search engines are equal. You must understand the requirements of your intended audience and employ the techniques above to boost your site’s ranking in organic search results.
Local SEO focuses only on the geographic components of search queries. It aims at increasing the visibility and organic traffic to local businesses. Local SEO enhances local site visibility and increases the number of people who visit brick and mortar businesses. It is easier to rank highly for local searches because the competition is less than for keywords with online buying intent. Furthermore, local SEO is free. Nearly 30% of Google searches are directed to the first result and so being on the first page of results can have a major impact on your bottom line.