Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a website more prominent in search results. Google examines hundreds of different factors to determine which websites are relevant to a specific search. The information is then combined to produce search results. The algorithm that considers relevancy and prominence as well as link populatility determines which websites rank highest. Optimizing the digital footprint of a site can improve its relevance, prominence, and link populatility and increase the number of search results.
The purpose of SEO Optimization is to boost website traffic by increasing its rank in organic search results. SEO’s goal is to rank in the top spot of Google’s search results. To do this, you must understand your audience. Since search engines are the most well-known method of finding content on the internet, it is crucial to have a sound SEO strategy in place to increase the number of visitors to your site. Search engines are not all created equal. To increase your site’s rank in organic results, you must first know your audience.
Local SEO concentrates on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. Because there is less competition for keywords with online purchasing intent, it is easier to rank high in local searches. Local SEO is also free. Nearly 30 percent of Google searches are directed to the first page which means that being on the first page of search results can have a significant impact on your bottom line.