Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. The information is then combined to produce results from searches. The top-ranked websites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a website can boost its relevance, prominence and link popularity and lead to higher search results.
Search Engine Optimization aims to increase web traffic by using organic search results. SEO’s goal is to rank on the first page of Google’s results for search. To do this, you must understand your audience. Search engines are the most used method to find online content. It is crucial to have a sound SEO strategy to increase the amount of traffic to your website. Search engines are not all created equal. To improve your site’s ranking in organic search results, it is important to know your audience.
Local SEO is focused on the geographic aspects of search queries. It aims at increasing the visibility and organic traffic to local businesses. Local SEO can increase the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords with intent to purchase online it is simpler to rank high in local searches. Additionally local SEO is completely free. Nearly 30% Google results are on the first result page, so landing on the first page could have significant impact on your bottom line.