Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more prominent in search results. Google analyzes hundreds of variables in order to determine the websites that are relevant to a particular search. The data is then compiled to produce results for searches. The algorithm that considers relevancy and prominence as well as link populatility determines which websites have the highest rankings. Optimizing the digital footprint of a website can boost its relevancy, prominence, and link populatility and result in better search results.
The goal of Search Engine Optimization is to increase website traffic by increasing its rank in organic search results. The goal of SEO is to be on the first page of Google’s search results. To do this, you must know your audience. Because search engines are the most used method of finding content online, it is crucial to have a sound SEO strategy in place to boost traffic to your website. However it is true that not all search engines are created equal. To boost your site’s position in organic results, you must first be aware of your audience.
Local SEO focuses on the geographical components of searches and aims to increase visibility and organic traffic for local businesses. Local SEO improves local website visibility and boosts the number of people who visit brick and mortar businesses. It is easier to rank high for local searches due to the fact that competition is lower than it is for keywords with online buying intent. Local SEO is also completely free. About 30 percent of Google searches lead to the first page, so landing on the first page of results can have a significant impact on your bottom line.