Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving the visibility of a website by making it more visible in search results. Google examines hundreds of factors to determine which sites are relevant to a particular search. This information is then combined to form results from searches. The top-ranked websites are determined by the algorithm by evaluating relevancy, prominence and link populatility. Optimizing a website’s digital footprint can improve its relevance, prominence and link popularity and lead to higher search results.
Search Engine Optimization seeks to boost web traffic by using organic results of searches. The aim of SEO is to be on the first page of Google’s search results. To do this, you need to know your audience. Search engines are the most used method to find online content. It is crucial to have a sound SEO strategy to boost your website’s traffic. However it is true that not all search engines are equal. To improve your site’s ranking in organic results, you must first be aware of your audience.
Local SEO concentrates on the geographic components of search queries. Its goal is increasing organic traffic and visibility to local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. Because there is less competition for keywords with intent to purchase online it is much easier to rank high in local searches. Additionally local SEO is free. About 30% of Google searches lead to the first page which means that being on the first page of results can have a significant impact on your bottom line.