Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google considers hundreds of factors to determine which websites are relevant to a particular search. The information is then compiled to form search results. The algorithm that takes into account relevancy and prominence as well as link populatility determines which sites rank highest. By optimizing a website’s digital footprint, it can influence its relevancy, prominence and link popularity, and will result in higher rankings in results in search results.
Search Engine Optimization seeks to boost web traffic by using organic results from search. The goal of SEO is to be on the first page of Google’s search results. To do this, you must understand your target audience. Since search engines are the most used method of finding content on the internet, it is crucial to have a sound SEO strategy in place to boost the amount of traffic that your website receives. Search engines aren’t created to be the same. You must be aware of the needs of your target audience and apply the strategies above to boost your site’s ranking in organic results of search engines.
Local SEO concentrates on the geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is simpler to rank high for local searches. Local SEO is also free. About 30 percent of Google searches are directed to the first page, so landing on the first page of search results can have a major impact on your bottom line.