Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. The information is then combined to create results for searches. The algorithm that considers relevancy and prominence as well as link populatility determines which websites are ranked the highest. Optimizing the digital footprint of a site can boost its relevancy, prominence, and link populatility and increase the number of search results.
The purpose of Search Engine Optimization is to boost website traffic by increasing its rank in organic search results. SEO’s goal is to rank on the first page of Google’s results. To achieve this, you need to understand your target audience. Search engines are the most popular method of finding online content. It is essential to have a sound SEO strategy to boost your website’s traffic. Search engines aren’t created equal. You should understand the needs of your target audience and apply the strategies above to improve your website’s position in organic search results.
Local SEO is focused on the geographic components of search queries. Its goal is increasing organic traffic and visibility to local businesses. Local SEO improves local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with intent to purchase online it is much easier to rank high in local searches. Local SEO is also completely free. Nearly 30% of Google searches are directed to the first result and so being on the first page of search results can have significant effects on your bottom line.