Search Engine Optimization Strategy

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving the visibility of a website by making it more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a particular search. The information is then compiled to produce search results. The algorithm that takes into account relevancy as well as prominence and link populatility determines which sites rank highest. Optimizing the digital footprint of a website can increase its prominence, relevancy and link populatility. This can result in better search results.

Search Engine Optimization seeks to boost web traffic by using organic results of searches. SEO’s goal is to get on the first page of Google’s results. To get there, you must to know who your customers are. Since search engines are the most used method of finding content on the internet It is essential to have a well-constructed SEO strategy in place to increase the amount of traffic that your website receives. Search engines aren’t all created equal. To boost your site’s position in organic results, you should first understand your target audience.

Local SEO focuses on the geographic aspects of search results and aims to increase visibility and organic traffic for local businesses. Local SEO improves local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is simpler to rank high in local searches. Furthermore, local SEO is free. Nearly 30% of Google searches land on the first page of results, so landing on the first result page can be a significant factor in your bottom line.