Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. This information is then combined to form results for searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which websites rank highest. Optimizing the digital footprint of a website can boost its relevancy, prominence and link populatility. This can lead to higher search results.
Search Engine Optimization seeks to boost website traffic through organic results from search. The aim of SEO is to get on the top position of Google’s search results. To do this, you need to know your audience. Search engines are the most popular method of finding online content. It is important to implement a well-constructed SEO strategy to boost your website’s traffic. Search engines aren’t all created to be the same. You must understand the needs of your targeted audience and employ the techniques above to improve your site’s ranking in organic search results.
Local SEO concentrates on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO can increase the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords that have intent to purchase online, it is easier to rank high for local searches. Additionally local SEO is free. Nearly 30% Google results are on the first result page which means that landing on the first result page can have significant impact on your bottom line.