Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving the visibility of a website by making it more prominent in search results. Google examines hundreds of different factors to determine the websites that are relevant to a particular search. The information is then compiled to produce search results. The top-ranked websites are determined by an algorithm by evaluating relevancy, prominence and link populatility. By optimizing a website’s online footprint, it can influence its relevance, prominence, and link popularity, and result in higher search results.
The goal of Search Engine Optimization is to boost website traffic by increasing its position in organic search results. SEO’s goal is to rank in the first page of Google’s search results. To achieve this, you need to know your audience. Because search engines are the most popular method of finding content online It is essential to have a solid SEO strategy in place to increase the number of visitors to your site. However it is true that not all search engines are equal. To increase your site’s rank in organic search results, you must first know your audience.
Local SEO concentrates on the geo-related aspects of searches and aims to improve visibility and organic traffic for local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords with online purchasing intent it is much easier to rank highly for local searches. Furthermore local SEO is completely free. Nearly 30% Google searches land on the first page of results and so being on the first page could have significant impact on your bottom line.