Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more visible in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a specific search. This information is then combined to form search results. Top-ranking sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing a website’s digital footprint can improve its relevance, prominence and link populatility. This can increase the number of search results.
Search Engine Optimization is a strategy to increase website traffic through organic results of searches. SEO’s goal is to rank on the first page of Google’s search results. To do this, you need to know your audience. Since search engines are the most popular method of finding online content and content, it is vital to have a solid SEO strategy in place to boost traffic to your website. However, not all search engines are created equal. You must be aware of the needs of your targeted audience and use the techniques above to boost your site’s rank in organic results of search engines.
Local SEO concentrates on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO improves local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent, it is easier to rank high in local searches. Additionally local SEO is completely free. Nearly 30% of Google searches lead to the first result, so landing on the first page of search results can have a major impact on your bottom line.