Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more visible in search results. Google examines hundreds of different factors in order to determine which websites are relevant to a specific search. The data is then compiled to create results from searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which sites are ranked the highest. By optimizing a website’s online footprint, it could influence its prominence, relevancy and link popularity, and result in higher search results.
Search Engine Optimization is a strategy to increase web traffic by using organic search results. SEO’s goal is to get on the top spot of Google’s search results. To achieve this, you need to know who your customers are. Because search engines are the most used method of finding content online and content, it is vital to have a sound SEO strategy in place to boost the amount of traffic that your website receives. However it is true that not all search engines are equal. You should understand the needs of your target audience and use the techniques above to boost your site’s rank in organic results of search engines.
Local SEO focuses on geo-related aspects of searches and aims to improve visibility and organic traffic for local businesses. Local SEO increases local website visibility and also increases the number of people who visit brick and mortar businesses. It is easier to rank high for local searches due to the fact that competition is lower than it is for keywords that have online purchase intent. Local SEO is also completely free. Nearly 30% of Google searches end up on the first page of results and so being on the first result page can have a significant impact on your bottom line.