Search Engine Optimization Site Auditing

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing websites to make them more prominent in search results. Google analyzes hundreds of variables in order to determine the websites that are relevant to a particular search. The information is then combined to produce results from searches. The algorithm that takes into account relevancy as well as prominence and link populatility determines which websites rank highest. By optimizing a website’s online footprint, it can influence its relevancy, prominence and link popularity, and result in higher results in search results.

Search Engine Optimization seeks to boost the traffic to websites through organic search results. SEO’s aim is to be on the first page of Google’s search results. To get there, you must to know who your customers are. Search engines are the most frequent method to find online content. It is essential to implement a well-constructed SEO strategy to increase your website’s traffic. However, not all search engines are equal. You must be aware of the needs of your targeted audience and use the techniques above to improve your site’s rank in organic search results.

Local SEO is focused on the geographic aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO improves local website visibility and boosts the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is simpler to rank high for local searches. Additionally, local SEO is free. Nearly 30% Google searches land on the first result page and so being on the first page could have significant impact on your bottom line.