Search Engine Optimization Site Auditing Tools

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more visible in search results. Google considers hundreds of factors in order to determine the websites that are relevant to a particular search. The information is then compiled to create results from searches. The algorithm that takes into account relevancy, prominence, and link populatility determines which websites have the highest rankings. Optimizing the digital footprint of a website can boost its relevance, prominence and link populatility. This can lead to higher search results.

The goal of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. The aim of SEO is to be on the top spot of Google’s search results. To do this, you must understand your intended audience. Search engines are the most used method to find online content. It is essential to have a solid SEO strategy to boost the amount of traffic to your website. Search engines aren’t created equal. To boost your site’s position in organic results, it is important to be aware of your audience.

Local SEO focuses on geographic aspects of search results and aims to increase visibility and organic traffic for local businesses. Local SEO improves local website visibility and increases foot traffic to brick and mortar businesses. It is easier to rank well for local searches because the competition is less than it is for keywords that have online purchase intent. Additionally, local SEO is free. Nearly 30% of Google searches end up on the first page of results, so landing on the first page could be a significant factor in your bottom line.