Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google analyzes hundreds of variables in order to determine the websites that are relevant to a specific search. This information is then combined to create search results. The top-ranked sites are determined by the algorithm by evaluating relevancy, prominence and link populatility. Optimizing a website’s digital footprint can increase its relevancy, prominence and link popularity and increase the number of search results.
The objective of Search Engine Optimization is to boost website traffic by increasing its rank in organic search results. SEO’s aim is to be on the first page of Google’s search results. To achieve this, you need to understand your target audience. Search engines are the most popular method of finding online content. It is important to implement a well-constructed SEO strategy to boost the amount of traffic to your website. However it is true that not all search engines are created equal. You must understand the needs of your targeted audience and use the techniques above to boost your site’s rank in organic search results.
Local SEO concentrates on the geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO can increase the visibility of websites and foot traffic for brick-and-mortar businesses. Because there is less competition for keywords with intention to buy online, it is easier to rank highly for local searches. Additionally local SEO is completely free. Nearly 30% Google results are on the first page of results and so being on the first page can have a significant impact on your bottom line.