Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more prominent in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a specific search. The information is then compiled to create results from searches. The algorithm that considers relevancy as well as prominence and link populatility determines which sites are ranked the highest. By enhancing a website’s digital footprint, it can influence its relevancy, prominence and link popularity, and will result in higher rankings in search results.
Search Engine Optimization is a strategy to increase website traffic through organic results of searches. SEO’s aim is to be on the first page of Google’s results. To achieve this, you need to understand your target audience. Search engines are the most popular method of finding online content. It is crucial to have a solid SEO strategy to increase the amount of traffic to your website. However it is true that not all search engines are created equal. You must understand the requirements of your intended audience and use the techniques above to improve your site’s ranking in organic results of search engines.
Local SEO is focused on the geographic components of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO improves the visibility of websites and foot traffic for brick-and-mortar businesses. Because there is less competition for the keywords with online purchasing intent it is much easier to rank high for local searches. Local SEO is also completely free. Nearly 30% Google searches end up on the first result page which means that landing on the first page can have a significant impact on your bottom line.