Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing a website to be more visible in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a specific search. The information is then compiled to create results for searches. The algorithm that considers relevancy and prominence as well as link populatility determines which sites have the highest rankings. Optimizing the digital footprint of a site can improve its relevance, prominence and link populatility. This can result in better search results.
Search Engine Optimization is a strategy to increase website traffic through organic search results. The goal of SEO is to rank in the top position of Google’s search results. To achieve this, you need to know your audience. Search engines are the most frequent method of finding online content. It is crucial to have a solid SEO strategy to boost your website’s traffic. However it is true that not all search engines are created equal. To increase your site’s rank in organic search results, you should first be aware of your audience.
Local SEO focuses on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have online purchasing intent it is much easier to rank high in local searches. Local SEO is also free. Nearly 30% of Google results are on the first page of results, so landing on the first result page can be a significant factor in your bottom line.