Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more visible in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a specific search. The information is then compiled to create results for searches. The top-ranked sites are determined by the algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a website can improve its prominence, relevancy and link populatility. This can increase the number of search results.
The purpose of SEO Optimization is to increase website traffic by increasing its position in organic search results. SEO’s goal is to get on the first page of Google’s search results. To achieve this, you need to know your intended audience. Since search engines are the most well-known method of finding content on the internet and content, it is vital to have a sound SEO strategy in place to boost traffic to your website. However, not all search engines are equal. You should understand the needs of your target audience and employ the techniques above to improve your site’s ranking in organic search results.
Local SEO focuses on geo-related aspects of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. Because there is less competition for keywords that have online purchasing intent, it is easier to rank highly for local searches. Furthermore local SEO is free. Nearly 30 percent of Google searches go to the first result which means that being on the first page of results can have a significant impact on your bottom line.