Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more prominent in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a particular search. The data is then compiled to create results from searches. The algorithm that takes into account relevancy, prominence, and link populatility determines which sites rank highest. By optimizing a website’s online footprint, it can affect its relevance, prominence, and link populatility, which can will result in higher rankings in results in search results.
The goal of SEO Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. The goal of SEO is to be on the first page of Google’s search results. To get there, you must to know who your customers are. Because search engines are the most well-known method of finding content online and content, it is vital to have a well-constructed SEO strategy in place to increase the number of visitors to your site. However there are many different search engines and not all are equal. To increase your site’s rank in organic search results, it is important to understand your target audience.
Local SEO concentrates on the geographic aspects of search queries. Its goal is increasing organic traffic and visibility to local businesses. Local SEO increases website visibility and foot traffic for brick-and-mortar businesses. It is easier to rank highly for local searches due to the fact that the competition is less than for keywords that have online purchase intent. Furthermore local SEO is completely free. Nearly 30% of Google searches go to the first page and so being on the first page of results can have a major impact on your bottom line.