Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more prominent in search results. Google evaluates hundreds of different factors to determine which sites are relevant to a specific search. The data is then compiled to produce results for searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which websites have the highest rankings. By enhancing a website’s digital footprint, it could influence its prominence, relevancy and link popularity, and result in higher results in search results.
Search Engine Optimization aims to increase the traffic to websites through organic search results. SEO’s goal is to get on the first page of Google’s search results. To get there, you must to understand your target audience. Search engines are the most used method to locate online content. It is crucial to have a solid SEO strategy to boost the amount of traffic to your website. Search engines are not all created equal. To increase your site’s rank in organic results, you must first be aware of your audience.
Local SEO is focused on the geographical aspects of search queries. It aims at increasing visibility and organic traffic to local businesses. Local SEO improves local website visibility and also increases the number of people who visit brick and mortar businesses. It is easier to rank highly for local searches because competition is lower than for keywords with online purchasing intent. Additionally local SEO is completely free. About 30% of Google searches end up on the first page of results and so being on the first result page can have significant impact on your bottom line.