Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google considers hundreds of factors to determine the websites that are relevant to a particular search. The information is then compiled to create search results. The top-ranked sites are determined by the algorithm based on relevancy, prominence and link populatility. Optimizing a website’s digital footprint can improve its relevancy, prominence and link popularity and lead to higher search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to get on the first page of Google’s search results. To get there, you must to understand your target audience. Since search engines are the most popular method of finding content online and content, it is vital to have a sound SEO strategy in place to increase the amount of traffic that your website receives. Search engines are not all created equal. You must be aware of the needs of your target audience and employ the techniques above to improve your site’s ranking in organic results of search engines.
Local SEO focuses on geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO increases local website visibility and increases the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have intention to buy online it is much easier to rank high in local searches. Local SEO is also free. About 30% of Google searches land on the first result page which means that landing on the first result page can be a significant factor in your bottom line.