Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more visible in search results. Google examines hundreds of different factors to determine the websites that are relevant to a particular search. The information is then compiled to produce results for searches. Top-ranking sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a website can improve its prominence, relevancy and link populatility. This can increase the number of search results.
Search Engine Optimization is a strategy to increase website traffic through organic results from search. SEO’s goal is to get on the first page of Google’s results for search. To achieve this, you need to understand your target audience. Search engines are the most frequent method to find online content. It is essential to have a sound SEO strategy to increase your website’s traffic. However it is true that not all search engines are created equal. You must understand the requirements of your intended audience and apply the strategies above to boost your site’s rank in organic search results.
Local SEO concentrates on the geographic aspects of search queries. Its goal is increasing visibility and organic traffic to local businesses. Local SEO improves local website visibility and increases the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is much easier to rank highly for local searches. Additionally local SEO is completely free. Nearly 30% of Google searches land on the first result page which means that landing on the first result page can have significant impact on your bottom line.