Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more visible in search results. Google considers hundreds of factors in order to determine the websites that are relevant to a particular search. The data is then compiled to create results for searches. The top-ranked sites are determined by the algorithm based on relevancy, prominence and link populatility. Optimizing a website’s digital footprint can boost its prominence, relevancy, and link populatility and increase the number of search results.
The purpose of SEO Optimization is to increase website traffic by increasing its position in organic search results. The goal of SEO is to rank in the first page of Google’s search results. To achieve this, you need to know who your customers are. Because search engines are the most well-known method of finding online content It is essential to have a well-constructed SEO strategy in place to boost the number of visitors to your site. Search engines aren’t created equal. To increase your site’s rank in organic results, you should first understand your target audience.
Local SEO focuses on geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO improves local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with online purchasing intent, it is easier to rank high in local searches. Local SEO is also free. Nearly 30% Google results are on the first result page which means that landing on the first result page can have a significant impact on your bottom line.