Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving websites to make them more prominent in search results. Google examines hundreds of different factors in order to determine the websites that are relevant to a specific search. This information is then combined to produce results for searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which sites are ranked the highest. By optimizing a website’s digital footprint, it could influence its relevance, prominence, and link popularity, and result in higher search results.
The objective of Search Engine Optimization is to increase website traffic by increasing its rank in organic search results. SEO’s aim is to be on the first page of Google’s search results. To be successful, you must to know who your customers are. Search engines are the most used method to find online content. It is important to have a sound SEO strategy to increase the amount of traffic to your website. Search engines aren’t all created equal. You should understand the needs of your targeted audience and employ the techniques above to improve your site’s rank in organic search results.
Local SEO is focused on the geographical aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO enhances local site visibility and boosts the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have online purchasing intent it is much easier to rank highly for local searches. Additionally local SEO is free. Nearly 30 percent of Google searches lead to the first page which means that being on the first page of results can have a significant impact on your bottom line.