Search Engine Optimization Salary

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. The information is then compiled to create results for searches. The algorithm that considers relevancy as well as prominence and link populatility determines which sites have the highest rankings. Optimizing the digital footprint of a site can improve its relevance, prominence and link popularity and increase the number of search results.

Search Engine Optimization is a strategy to increase the traffic to websites through organic search results. The goal of SEO is to get on the first page of Google’s search results. To be successful, you must to know your audience. Since search engines are the most used method of finding online content and content, it is vital to have a solid SEO strategy in place to boost the number of visitors to your site. However, not all search engines are equal. You must understand the needs of your targeted audience and use the techniques above to increase your site’s ranking in organic search results.

Local SEO focuses only on the geographic components of search queries. It aims at increasing the visibility and organic traffic to local businesses. Local SEO improves local website visibility and increases the number of people who visit brick and mortar businesses. Because there is less competition for the keywords with intent to purchase online it is simpler to rank high for local searches. Furthermore local SEO is free. Nearly 30 percent of Google searches go to the first result, so landing on the first page of search results can have significant effects on your bottom line.