Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. The data is then compiled to create results for searches. The algorithm that takes into account relevancy, prominence, and link populatility determines which sites have the highest rankings. By optimizing a website’s online footprint, it can influence its prominence, relevancy and link popularity, and will result in higher rankings in results in search results.
The goal of Search Engine Optimization is to boost website traffic by increasing its rank in organic search results. The goal of SEO is to get on the top spot of Google’s search results. To do this, you need to know your target audience. Because search engines are the most used method of finding content on the internet and content, it is vital to have a well-constructed SEO strategy in place to increase traffic to your website. However, not all search engines are created equal. To improve your site’s ranking in organic search results, it is important to be aware of your audience.
Local SEO concentrates on the geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO increases website visibility and foot traffic for brick-and-mortar businesses. It is easier to rank well for local searches because competition is lower than it is for keywords that have online buying intent. Furthermore local SEO is completely free. About 30% of Google searches go to the first page, so landing on the first page of search results can have a major impact on your bottom line.