Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google examines hundreds of factors to determine which sites are relevant to a specific search. The information is then compiled to create results from searches. Top-ranking sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. By optimizing a website’s digital footprint, it could influence its relevancy, prominence and link populatility, and will result in higher rankings in outcomes for search results.
The goal of SEO Optimization is to increase website traffic by increasing its position in organic search results. SEO’s goal is to rank in the first page of Google’s search results. To be successful, you must to know who your customers are. Search engines are the most used method of finding online content. It is important to have a solid SEO strategy to increase the amount of traffic to your website. However, not all search engines are equal. To boost your site’s position in organic results, it is important to know your audience.
Local SEO focuses on the geographical components of searches and aims to improve visibility and organic traffic for local businesses. Local SEO improves local website visibility and increases foot traffic to brick and mortar businesses. It is easier to rank high for local searches since competition is lower than for keywords with online purchasing intent. Furthermore, local SEO is free. Nearly 30 percent of Google searches go to the first result, so landing on the first page of results can have a significant impact on your bottom line.