Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google evaluates hundreds of different factors to determine which sites are relevant to a specific search. The information is then compiled to produce results from searches. The top-ranked sites are determined by the algorithm based on relevancy, prominence and link populatility. By optimizing a website’s digital footprint, it can influence its relevancy, prominence and link populatility, which can will result in higher rankings in search results.
Search Engine Optimization is a strategy to increase the traffic to websites through organic results from search. The goal of SEO is to get on the first page of Google’s search results. To achieve this, you need to know who your customers are. Search engines are the most popular method to find online content. It is important to have a solid SEO strategy to increase your website’s traffic. Search engines aren’t all created in the same way. You should understand the needs of your targeted audience and apply the strategies above to increase your website’s position in organic search results.
Local SEO concentrates on the geographical aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO increases local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with online purchasing intent it is simpler to rank high for local searches. Furthermore, local SEO is free. About 30% of Google searches lead to the first result which means that being on the first page of results can have a major impact on your bottom line.