Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a particular search. The information is then compiled to produce results for searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which sites are ranked the highest. By optimizing a website’s online footprint, it could influence its relevancy, prominence and link populatility, and result in better results in search results.
Search Engine Optimization is a strategy to increase the traffic to websites through organic search results. The goal of SEO is to get on the top position of Google’s search results. To get there, you must to know who your customers are. Since search engines are the most well-known method of finding content online and content, it is vital to have a well-constructed SEO strategy in place to boost the number of visitors to your site. Search engines aren’t all created in the same way. You should understand the needs of your targeted audience and apply the strategies above to improve your site’s rank in organic results of search engines.
Local SEO concentrates on the geographic aspects of search results and aims to increase visibility and organic traffic for local businesses. Local SEO increases local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intention to buy online, it is easier to rank high for local searches. Furthermore local SEO is completely free. Nearly 30% of Google searches are directed to the first result and so being on the first page of results can have a significant impact on your bottom line.