Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving the visibility of a website by making it more visible in search results. Google examines hundreds of different factors to determine the websites that are relevant to a particular search. The information is then compiled to create search results. The algorithm that evaluates relevancy as well as prominence and link populatility determines which sites rank highest. By optimizing a website’s online footprint, it can influence its relevancy, prominence and link populatility, which can result in higher search results.
Search Engine Optimization aims to increase website traffic through organic results from search. SEO’s goal is to get on the first page of Google’s results for search. To achieve this, you need to know your intended audience. Search engines are the most frequent method to locate online content. It is important to implement a well-constructed SEO strategy to boost the amount of traffic to your website. However it is true that not all search engines are created equal. You must understand the needs of your targeted audience and employ the techniques above to increase your site’s ranking in organic results of search engines.
Local SEO focuses on geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intention to buy online it is much easier to rank high in local searches. Local SEO is also free. About 30% of Google searches land on the first result page and so being on the first page could be a significant factor in your bottom line.