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Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. The information is then compiled to produce search results. Top-ranking sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing a website’s digital footprint can improve its relevancy, prominence and link populatility. This can increase the number of search results.

Search Engine Optimization is a strategy to increase web traffic by using organic search results. SEO’s goal is to rank on the first page of Google’s results. To get there, you must to understand your target audience. Search engines are the most used method to find online content. It is crucial to have a solid SEO strategy to boost the amount of traffic to your website. However, not all search engines are equal. You should understand the needs of your targeted audience and apply the strategies above to boost your site’s rank in organic search results.

Local SEO is focused on the geographic aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO increases local website visibility and boosts the number of people who visit brick and mortar businesses. It is simpler to rank high for local searches due to the fact that competition is lower than it is for keywords that have online purchasing intent. Additionally local SEO is free. About 30 percent of Google searches lead to the first result and so being on the first page of search results can have a major impact on your bottom line.