Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more visible in search results. Google examines hundreds of factors to determine which websites are relevant to a particular search. This information is then combined to produce results for searches. The algorithm that takes into account relevancy as well as prominence and link populatility determines which sites rank highest. Optimizing a website’s digital footprint can increase its prominence, relevancy, and link populatility and lead to higher search results.
The goal of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to rank in the first page of Google’s search results. To do this, you need to know your target audience. Because search engines are the most used method of finding content online, it is crucial to have a solid SEO strategy in place to boost the number of visitors to your site. However, not all search engines are equal. You should understand the needs of your targeted audience and employ the techniques above to boost your website’s position in organic results of search engines.
Local SEO is focused on the geographical aspects of search queries. It aims at increasing visibility and organic traffic to local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. It is easier to rank well for local searches since competition is lower than it is for keywords that have online purchase intent. Additionally local SEO is free. Nearly 30 percent of Google searches go to the first page which means that being on the first page of results can have significant effects on your bottom line.