Search Engine Optimization Philadelphia

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more prominent in search results. Google evaluates hundreds of different factors to determine which sites are relevant to a particular search. The data is then compiled to create results from searches. The top-ranked sites are determined by the algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a website can increase its prominence, relevancy, and link populatility and result in better search results.

Search Engine Optimization seeks to boost website traffic through organic results from search. The aim of SEO is to be on the first page of Google’s search results. To achieve this, you must understand your intended audience. Because search engines are the most used method of finding content on the internet It is essential to have a solid SEO strategy in place to boost the number of visitors to your site. Search engines aren’t created to be the same. To boost your site’s position in organic results, you should first understand your target audience.

Local SEO concentrates on the geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO improves local website visibility and boosts foot traffic to brick and mortar businesses. It is easier to rank high for local searches since the competition is less than it is for keywords that have online buying intent. Local SEO is also free. About 30% of Google searches end up on the first result page and so being on the first page could have a significant impact on your bottom line.