Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. The information is then combined to create results for searches. The top-ranked websites are determined by an algorithm based on relevancy, prominence and link populatility. By enhancing a website’s digital footprint, it can influence its relevancy, prominence and link popularity, and result in higher outcomes for search results.
Search Engine Optimization is a strategy to increase website traffic through organic results from search. SEO’s goal is to get on the top position of Google’s search results. To achieve this, you need to understand your target audience. Because search engines are the most used method of finding content on the internet and content, it is vital to have a well-constructed SEO strategy in place to increase traffic to your website. Search engines are not all created in the same way. To improve your site’s ranking in organic search results, it is important to be aware of your audience.
Local SEO concentrates on the geographic components of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. It is simpler to rank high for local searches due to the fact that competition is lower than for keywords with online purchase intent. Furthermore local SEO is free. Nearly 30% of Google results are on the first page of results and so being on the first result page can have a significant impact on your bottom line.