Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more visible in search results. Google examines hundreds of factors to determine which sites are relevant to a specific search. The information is then compiled to produce search results. The algorithm that considers relevancy as well as prominence and link populatility determines which sites are ranked the highest. Optimizing the digital footprint of a site can increase its relevance, prominence and link popularity and result in better search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s results. To do this, you need to know your target audience. Because search engines are the most used method of finding online content and content, it is vital to have a sound SEO strategy in place to increase the amount of traffic that your website receives. However, not all search engines are equal. You should understand the needs of your target audience and apply the strategies above to increase your site’s rank in organic search results.
Local SEO is focused on the geographic aspects of search queries. It aims at increasing visibility and organic traffic to local businesses. Local SEO enhances local site visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords that have online purchasing intent it is simpler to rank high in local searches. Additionally local SEO is free. About 30 percent of Google searches go to the first page and so being on the first page of results can have a significant impact on your bottom line.