Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a specific search. The information is then compiled to form search results. The algorithm that takes into account relevancy, prominence, and link populatility determines which sites are ranked the highest. Optimizing the digital footprint of a site can improve its prominence, relevancy, and link populatility and increase the number of search results.
Search Engine Optimization aims to increase web traffic by using organic results of searches. The goal of SEO is to rank in the top spot of Google’s search results. To achieve this, you must understand your audience. Because search engines are the most well-known method of finding content online and content, it is vital to have a sound SEO strategy in place to increase traffic to your website. However, not all search engines are equal. To increase your site’s rank in organic search results, you should first be aware of your audience.
Local SEO is focused on the geographical aspects of search queries. It aims at increasing organic traffic and visibility to local businesses. Local SEO increases website visibility and foot traffic for brick-and-mortar businesses. Because there is less competition for the keywords with intent to purchase online it is simpler to rank highly for local searches. Local SEO is also free. About 30% of Google searches go to the first result and so being on the first page of results can have a major impact on your bottom line.