Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google examines hundreds of factors to determine which sites are relevant to a particular search. This information is then combined to create search results. The top-ranked sites are determined by an algorithm based on relevancy, prominence and link populatility. By enhancing a website’s digital footprint, it can affect its prominence, relevancy and link popularity, and will result in higher rankings in search results.
The objective of Search Engine Optimization is to boost website traffic by increasing its rank in organic search results. SEO’s goal is to get on the first page of Google’s results. To achieve this, you must understand your audience. Because search engines are the most popular method of finding online content and content, it is vital to have a solid SEO strategy in place to boost traffic to your website. Search engines aren’t all created in the same way. You must understand the needs of your target audience and use the techniques above to increase your site’s ranking in organic results of search engines.
Local SEO concentrates on the geographical aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO increases local website visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intent to purchase online, it is easier to rank highly for local searches. Local SEO is also free. About 30% of Google searches are directed to the first result which means that being on the first page of results can have a major impact on your bottom line.