Search Engine Optimization Manager Jobs

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google considers hundreds of factors to determine which websites are relevant to a particular search. The information is then compiled to produce search results. The algorithm that evaluates relevancy as well as prominence and link populatility determines which sites have the highest rankings. By optimizing a website’s online footprint, it can affect its relevancy, prominence and link popularity, and will result in higher rankings in results in search results.

Search Engine Optimization seeks to boost web traffic by using organic results of searches. SEO’s goal is to be on the top spot of Google’s search results. To achieve this, you need to know your audience. Since search engines are the most used method of finding online content, it is crucial to have a sound SEO strategy in place to increase the number of visitors to your site. Search engines aren’t created to be the same. You should understand the needs of your target audience and employ the techniques above to boost your site’s ranking in organic results of search engines.

Local SEO is focused on the geographical aspects of search queries. Its goal is increasing the visibility and organic traffic to local businesses. Local SEO improves local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have online purchasing intent, it is easier to rank high in local searches. Local SEO is also completely free. Nearly 30% of Google searches land on the first result page which means that landing on the first page could be a significant factor in your bottom line.