Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google evaluates hundreds of different factors to determine which sites are relevant to a particular search. The information is then compiled to create results for searches. The algorithm that considers relevancy and prominence as well as link populatility determines which websites are ranked the highest. Optimizing the digital footprint of a website can boost its relevance, prominence and link populatility. This can increase the number of search results.
The goal of Search Engine Optimization is to increase website traffic by increasing its position in organic search results. SEO’s goal is to be on the top position of Google’s search results. To achieve this, you need to understand your target audience. Search engines are the most frequent method of finding online content. It is crucial to have a sound SEO strategy to boost the amount of traffic to your website. Search engines aren’t created equal. To improve your site’s ranking in organic results, you should first know your audience.
Local SEO focuses on the geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is much easier to rank high for local searches. Furthermore, local SEO is free. Nearly 30% of Google searches end up on the first page of results which means that landing on the first result page can have significant impact on your bottom line.